Tuesday, April 24, 2012
RADIO: Flipping the format...
I'm thinking a bit about format flips tonight.
It's always sad when this happens, IMHO. It's a sign that something failed in the eyes of someone... and that things can... or could... probably be done a better way.
But what a format flip is NOT is a referendum on the talent - the people - behind a radio station. And, yes, there are still some people behind some radio stations... who are behind the mic making that magic happen.
Not everything is voice tracked. And, not everything is in the control of those in the trenches everyday, fighting to do the best they can with what they've been given.
Sometimes, sh*t just doesn't work out. It is what it is. And so, changes have to be made to meet goals, whatever.
That's business. And in the end, the business of radio... is business.
As a boss I have says, "you've gotta just keep it movin'."
Anyway, I'm sure that anyone could armchair quarterback any format flip. You could say that "maybe if we had some more marketing money," or if "maybe we'd have played this music or that music..." or "maybe if we had this programmer or that programmer..."
I'm sure there are a million things which could be said. But it won't change... what is changing. And it won't make it any better for those who are facing what is to come...
If you've been through a format flip... or you're going through one... and you're on the talent side of the equation... know that people who get it... know you did your best. Hopefully your friends in higher places will acknowledge this and look out for you... if your heart was in it, and your attitude was one which makes friends and doesn't burn bridges. If you've done your best, great things will continue to come.
Good luck and God bless...