"Listen for the cue to call... when you hear the cue to call, grab the phone and call..."
Normal, non-radio type people don't use words like, "cue," do they?
I don't think I've ever heard someone say, "So I was driving to Victoria's Secret for some of that cute NFL stuff they have, when I heard the cue to call on Hot 99-5...."
I have heard, however, "I was listening to Kane for War of the Roses when they told us to call in for tickets...
Aren't we striving to sound "real" and "natural" when we do what we do?