Sunday, September 25, 2011

Cue to call...

"Listen for the cue to call... when you hear the cue to call, grab the phone and call..."

Normal, non-radio type people don't use words like, "cue," do they?

I don't think I've ever heard someone say, "So I was driving to Victoria's Secret for some of that cute NFL stuff they have, when I heard the cue to call on Hot 99-5...."

I have heard, however, "I was listening to Kane for War of the Roses when they told us to call in for tickets...

Aren't we striving to sound "real" and "natural" when we do what we do?

1 comment:

  1. Many of radio's mandated attempts at "real" and "natural" tend to come across as "forced" and "fake." That's not something you can manufacture. To have to work at being real is unnatural in itself. The cue to call verbiage seems like an insignificant detail to me. I wonder more if a modern listener even wants to call in the first place when they can easily fire off a text, send off a tweet or post a comment on your station's facebook page.