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Sunday, December 05, 2010

Well appointed crazy



Some radio people have this feeling that when a jock becomes a manager, or a program director, or whatever, that they're no longer allowed to be "one of the crazy ones..."

We should disagree with this and fight the stereotype.

Just because you wear a suit and tie or have a "director" title doesn't mean you're not crazy anymore. On the contrary, isn't it better that the crazy ones act like the "suits" so they can influence them?

The right kind of "well-appointed crazy" can whisper things in the ears of those prepare powerpoint presentations and write playbooks and apply metrics in presentation form for those who make the decisions which can impact us all for the better improve our revenue performance, while keeping radio personality based, live, truly local, and, well, fun. engaging, dynamic, cost effctive and highly customized by and for local markets.

And that's a good thing for everyone.