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Friday, December 10, 2010

ThinkSpeak

The crowd of peeps at Ibiza on Saturday. They're who to think about... 


Take a second before you crack the mic to "thinkspeak."

Basically, in that split second before you turn the mic on, think "is what I'm going to say compelling, or meaningful? Is it about the listener, or is it about me?"

If the words "I," or "ME" are a part of the equation, don't speak.

A good deadsegue is better than a break about what "you" think is important.

(There's research which proves it, too.)

Why?

Because you think it's important. And you're not the one you should be thinking about.