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Wednesday, December 01, 2010

Conversations don't have music beds

There's Conan - in my bed at the W in Los Angeles
when we were there for the launch of
his show to tape our takeover broadcast


An industry friend asked me today, "Toby, why don't you use beds, you used too, and then, you just stopped, what's up?"

I could explain how my old boss at the time showed me some research, or I could talk about some other research and what it shows regarding things like sonic soundscapes or whatever, or I could even whoop out some "M" scores, too, maybe. I know there are some who don't agree with me - including some of the people closest to me whom I love and respect.

Instead, I said to my friend, who is also a radio presenter/talent/artist of content something pretty simple.

"When's the last time you tried something different?"

Uncomfortable eventually becomes comfortable. Self consciousness eventually gives way to confidence.

To cut through the noise, you have to be heard.

Are you being heard?

Finally, the best thing about being different is that when you decide you want to be different again, you can always throw something else into the concoction called live, personality based on-air radio.

You know, like talking over a bed.