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Monday, October 18, 2010

Controlled viral...



This is the band Atomic Tom.

Last week, this video popped up on Buzzfeed.

They just HAPPENED to have their instruments stolen. There just happened to be some people with video cameras on the same train. They just happened to break out into song on the train.

Just by chance, it was filmed, produced and posted to YouTube.

Did they lose their instruments, or mysteriously stage this so that you might start talking about them?

Either way, it worked... and LOL now a label must have picked them up on some sort of single deal...

The story went industry-famous today thanks to Bob Lefsetz, this dude who, is, well, I'd say a media critic of sorts.

His coverage has been, well, interesting.

All in all, this is an amazing example of pseudo-viral... invented marketing for the masses!